“I hope you don’t mean that. You’d feel pretty sad if you woke up tomorrow morning and you didn’t have a family.” – Home Alone
I’m so woke I started a Green Lives Matter chapter after watching Shrek®.
When The Boy was very small, say four years old, we’d snuggle together and watch television together on Saturday mornings. One thing we watched on a regular basis was the Hallmark® channel. Sometimes I’d make pancakes. It was fun as only a Saturday with your kids can be.
Most often, we’d watch an episode of the High Chaparral® and then an older family movie – movies like Old Yeller™ or The Cat from Outer Space©. The Boy did note that air traffic control must have been difficult in Never Neverland because of all of the fuel emergencies. Get it? Never land? I kill me.
I’m too young to have seen High Chaparral™ as anything but reruns, but watching it with The Boy was great. The plots involved good guys and bad guys – tales of honor. Tales of family. Tales of manly courage. Every one of those lessons was one that I’d like to have imprinted on The Boy’s brain. Sure, maybe I’d have a winter morning nap through The Cat from Outer Space®, but I never slept through High Chaparral©.
Okay, how could you nap after that theme music?
At this point I don’t remember if they stopped showing High Chaparral™ before or after we moved to Alaska, but I did know that in Alaska we didn’t have the Hallmark™ channel, so it didn’t matter anyway. And it’s been a few years since Pugsley needed babysitting on a Saturday morning.
Needless to say, I have pleasant memories of the Hallmark® channel. However, in the last week Hallmark® did the craziest thing. First, a commercial was approved showing two women lip-locking in a commercial about weddings during a family movie where little kids might be watching. This provoked outrage in the Traditional Religious community, and they complained to Hallmark©. Following that outrage, Hallmark™ then pulled the commercial, and apologized for showing it.
All said and done?
No. Within about 48 hours of pulling the commercial, Hallmark® then said they’d be fine with showing that commercial, and their earlier statement saying that they made a mistake by saying that they’d made a mistake was a mistake, so they apologized for apologizing earlier. Then, at great expense, they redid their apology using llamas.
This was not entirely a surprise: the CEO of the television portion of Hallmark©, William J. Abbott, said in a November 15 podcast he doesn’t personally view Christmas as a religious holiday. He probably doesn’t consider churches religious places. And those T-shaped things that people put on the walls and wear as necklaces? Just art.
I swear, with those eyes he looks like some kind of herd animal. It’s not like he’d be easily swayed like a member of a herd of sheep . . . oh, wait.
Regardless of what you think about gay people, they comprise 1-2% of the population – add in bisexuals, (which, let’s admit it, they’d like) and you get up to 4% or so. I’m willing to bet that a whopping 0.001% of gay women watch Hallmark®, and probably nearly 0.0000001% of gay men. Hallmark™ has decided to appeal to a constituency that consists of about a dozen people in the United States and let them determine what commercials are on the Hallmark© channel.
Let’s face it: regardless of how you or I feel about gay folks, they don’t watch the Hallmark® network. They won’t watch the Hallmark© network even if it meets every one of their demands because they already have six networks specifically dedicated to gay lifestyle issues.
Why would Hallmark™ fold and apologize about apologizing for their apology?
Because Hallmark© is woke. Christmas isn’t a religious holiday according to their CEO, silly. It’s about mass consumption of consumer goods. That was the real message of Christ, wasn’t it? I think it was in the Sermon on the Mall Food Court as written in the Gospel of Commerce, 3:16 where Jesus said: “Oh, ye who purchase goods and services in my name shall dwell in large houses with great credit forever. Forget not, thy shipping shalt be free for all who order over $50 of these holy goods in a single shipment. Amen.”
Hallmark© isn’t the first business to make this calculation. It won’t be the last.
Silicon Valley is good at getting woke, especially since aliens don’t need sleep.
I started my first boycott of a business back in 2001 or so. The CEO of Levi Strauss™ came out against private gun ownership. I was naïve enough that I actually wrote him an email protesting his policy. At the time, I was a corporate home-office drone who wore Dockers® (a Levi Strauss© product) like they were yuppie heroin. I put my money where my mouth was: the last Levi Strauss™ product I have ever purchased was in 2001.
Another example of this illogical behavior was Star Wars®. The final Star Wars™ movie opens today. I won’t be purchasing a ticket. Why? The Force Awakens.
For the record, I have no problem against strong female characters. Ripley® in Alien© and Aliens™. Sarah Connor™ in Terminator©, Terminator 2®, and the very underrated Sarah Connor Chronicles™. I could go on, but that’s enough.
Rey© in Star Wars™? An awful character. But a woke character. It was so important to a Disney® executive to take Star Wars© in a feminist direction that they didn’t care about story. They didn’t care about plot. All they cared about was creating a woman that had no weaknesses, no struggle. In great fiction, the entire point of the journey of a hero is to struggle and overcome weaknesses and character flaws to find virtue and victory.
Somehow, in a quest for the perfect woman, Disney® forgot Star Wars© was about watching the journey of the hero and thrilling with him (or her) as they grew. Ripley™ grew – look at her character arc from the only two movies that character was in, Alien® and Aliens©. Ripley™ went from a competent but flawed second officer to a woman who overcame her fear and took on a xenomorph queen using an exoskeleton loader. Don’t know about you, but I thought that was pretty hot, even when she was Zuul. Okay, especially when she was Zuul.
Rey™? Rey™ was perfect from the first scene, and could use the Force© and a Light Saber© better than a person who had studied them for years the very first day she tried. Why? Showing any weakness from a woman is obviously misogyny and part of a patriarchal plot. Character development? Nah, that’s for people who aren’t woke.
What has being woke cost Disney®? A lot of money. The Star Wars® movies keep bringing in less and less at the box office. And, as Aesop wisely noted – their theme park Galaxy’s Edge© at Disneyland™ cost over $1billion dollars, and, if videos I’ve seen are correct, is an enormous flop. The longest line was at the bathroom. I’d imagine the Disneyworld™ version won’t cost much less, so they’ve invested $2billion in a franchise that has exactly one successful element since they bought it from George Lucas: baby Yoda®.
Probably billions in profits have been sacrificed by Disney®, all at the altar of being woke.
If John Wick© and Kermit™ had a baby.
Other companies have done it, too. Gillette® featured commercials that demeaned the major purchasers of its products: men. Nike™ decided that Colin Kaepernick was the best face that they could put forward, and ended production of shoes featuring the Betsy Ross flag because Colin thought it was racist. Chick-Fil-A®? Dead to me.
The Boy Scouts of America™? Yup. In 1973, the membership was 4.5 million boys. In 2020, I’m betting the membership is down to 1.4 million or less, even though the population of the United States is up by 50%. The biggest and steepest declines? After it got woke.
One Angry Gamer has a large list of similar failures (LINK). The list has 13 major video games that failed due to wokeness. Movies and television? 21 examples. And dozens of businesses, magazines, and other examples of failure. The most amusing part of his page (which is littered with advertisements) is that it was advertising failed woke shows like Star Trek: Discovery®. One Angry Gamer was getting money from those that were being criticized on the page. Genius.
Remember, not everything is a failure. The Titanic pool is still filled!
Not every business that gets woke goes broke. Even though they won’t get another dollar from me, Nike®, Levi Strauss©, and Gillette™ are doing fine. They make billions in revenue. I can’t promise Disney® won’t make another dollar off of me, since they have a scheme to annex interstellar space and charge viewers for looking up at the night sky. But I’ll avoid giving them money every chance I get. They might not notice on their bottom line, but I will be able to hold my head up.
So, why are companies willing to fail or at least forego billions of dollars in profit, destroy cultural narratives that have been decades in the making, and wipe out institutions that have served real virtue and objective good for over a hundred years?
It’s not their money.
But I do have good news. I found that High Chaparral® is still being broadcast. It’s not on Hallmark™. But I’m pretty sure that The Boy would object to being snuggled on the couch to watch it, him being in college and all.
But he still likes pancakes. Who doesn’t?
Oh, yeah.
Feminists.