“It was the most amazing magic trick I’ve ever seen.” – The Prestige
Mimes aren’t magicians, they just have obstacle illusions.
This is a post about finance. It’s an awesome one, so bear with me.
I’ve always been a bit of a ham. When I was in third grade, I got up and did impressions and sang a song. This was in front of the entire school on talent night, Kindergarten through Senior, and all their parents. My impressions were horrible. My singing was worse.
The next year, I got to play a drunken uncle in our fourth grade play. I’m not making that up. I had a flask and everything, and the teacher pinned the neck tie of my costume up over my shoulder, since drunks apparently can’t wear a tie properly. However, you can bet that I delivered my lines with the best drunken slur a fourth grader can muster.
It was another time and place, where we could make jokes with the idea of being funny. If they did a play like that today, I’m sure that the school district would be shut down, burned, and exorcised from Twitter™ and Facebook®. I mean, the parents in the play were a man and a woman played . . . by a boy and a girl. And they were married. And they didn’t have tattoos.
Sacrilege!
The floor collapsed during the fourth grade play. I guess I was going through a stage.
As I’ve mentioned before, I lived pretty far out on Wilder Mountain. The nearest kid to my house lived nine miles away. The nearest McDonalds™ at that time was a two hour car trip. So, a trip to a magic store was entirely out of the question. But then came college.
Where I was still a ham.
In college, I was living near Capitol City, and they did have a magic store. So, I bought three magic tricks. All three were fun, because they were professional grade, and if you had the mechanical dexterity to open a beer can, you could do very professional, close up magic.
One was a coin trick.
COVID shut down the mint? It makes no cents.
It’s still my favorite trick. I haven’t done it in years, but it’s fun to do. First, I’d show the person I’m doing the trick with (we’ll call them “Mark”) two coins – a United States $0.50 coin, and a Mexican 50 centavo coin. Then, I put the coins into their right hand. By the time the coins are in their hands, it’s not a half dollar and a 50 centavo piece – it’s now a half dollar and a United States $0.25.
I’d then ask Mark to put one coin in each hand, while his hands were behind his back, so I can’t see them. Once each hand has a coin in it, I ask them to hold their hands straight out in front of them. I’d then guess where the $0.50 piece was.
That wasn’t the trick.
Then, regardless of if my guess was correct, I’d bet them something (say, a Coke® or a beer – remember I was in college) that they couldn’t show me the 50 centavo piece.
They’d smile, and then open their hand, and then show me the quarter and look amazed that it wasn’t the 50 centavo piece.
Except the first few times, it didn’t work. At all. It’s not that I messed up the trick, one hand had $0.50 in it, and one hand had a quarter. But the first few times I did the trick, the Mark immediately recognized that it wasn’t the 50 centavo, and knew it was a quarter.
Well, that sucks.
You have no idea how long this meme took.
But then I thought back – at the magic store where I’d bought the trick, the salesman performing the trick had said, “notice how much smaller the 50 centavo piece is than the half dollar.” I tried that the next time I did the trick.
Perfect.
Mark, merely by my suggestion, had developed the mental image that the 50 centavo piece was small. Every time I’ve done the trick using that phrase, and I mean every single time, ever, it worked like a charm. Without saying “notice how much smaller . . .”? Over half the time the person could tell that the second coin was a quarter.
The next refinement was the reveal. Remember when I told the Mark to hold his hands out front, and I’d guess which hand had the fifty cent piece in it? Amazingly, 90% of people put the half dollar into the same hand. Which hand? I’m not giving up all of my secrets.
I would, on purpose, guess the wrong hand after telling Mark not to show me the coins, right or wrong.
They’d smile and tell me I was wrong. They felt awesome – they’d beaten the magician. Obviously, the trick was going wrong.
All part of the plan.
The next thing I said was, “I bet you a beer Coke™ that you can’t show me the 50 centavo piece,” and then they opened their hand to see an ordinary quarter? After seeing the quarter, I’d ask Mark to open the other hand where they’d see a normal fifty cent piece. They were always amazed when I did it right, but in order for the trick to work, I had to say the right things.
The trick paid for itself in, um, beverages and things. And the Mark didn’t mind – Mark was amused, and I got paid a small fee for that amusement.
But the things that sold the trick wasn’t the mechanics and metal, it was what I was saying, and how I was saying it, and, even being intentionally wrong was part of the final sale. You can buy this trick yourself, for about $12 – search “Scotch and Soda Trick” on Amazon.
You’re welcome.
But what does this have to do with money?
A lot, actually.
His version of Purple Rain was awful.
Number One – People who sell stuff know how to sell. Like my magic trick, salesmen do trial and error to learn what works. If you buy a car every five years from a dealer, and they have contact with 30 customers a week, who has the upper hand?
If you’re listening to a politician who’s spent his entire life just getting elected, what likelihood to you have of understanding their real character and values? They probably don’t remember them themselves. If you’re buying a car, a house, or even a burger at McDonalds, they know the game. There’s a reason that every well-trained McDonalds© employee asks, “Do you want fries with that?”
They know the game. McDonalds® knows that a potato costs them pennies, but a basket of fries can go for $3. Profits may be fleeting, but the pant size increase is forever.
One of the tricks that Bernie Madoff used with his customers was to dress very frugally. Despite the fact that he was stealing billions ($20 billion by the best estimate I found), he knew the game better than his Marks. He also was selective with clients – he wouldn’t accept just anyone. No, you had to apply and be approved. You had to know someone.
Number Two – Knowing the trick is everything. When I did the coin trick, only I knew what was coming. It was all scripted, and I knew exactly what the outcome was going to be. When I asked people to let me guess which hand the coin was in, they thought that was the trick. No, the trick was that there was no fifty centavo piece. But because I created the structure, I knew where the trick was.
That’s a tremendous advantage. I can use that knowledge to create a scenario where I can manipulate emotions to get the reactions and responses I want. Why? I control the conditions. I control the reveal.
What sorts of tricks are out in the world?
- “No money down.”
- “I never got your text.”
- “Yes, I’ll hold your beer, there’s no way this could go wrong.”
- “No interest for the first six months.”
- “Housing prices always go up.”
- “CNN – The Most Trusted Name in News.”
Number Three – Things are rarely as they seem. Mark saw only what I wanted him to see during the trick, and I carefully made sure by closing his hand around the coins after I put them there. Then I told him to not let me see when he put the coins in each hand. Why? Because I didn’t want him to see what was really going on.
One of the biggest illusions that most people don’t recognize is that our money is entirely made up. The $ and € and ¥ and £ only have meaning because we give them meaning. The United States dollar has no backing other than . . . the promise to trade it for a dollar. That’s it. And people keep playing the game even though the Federal Reserve™ tells them the dollar will be worth less every year. On purpose.
Oh, and the Federal Reserve©? It’s not Federal, and it doesn’t have a Reserve. Discuss.
Generally, people didn’t believe that the government had a super-secret plan to eavesdrop on all electronic communications from anyone. Then Edward Snowden showed . . . they have a plan to monitor all electronic communications, everywhere. When Snowden joined Twitter® he soon had more followers than the National Security Agency. That’s okay, the NSA follows everyone.
I knew there was a reason my computer has a sticker that says “Intel Inside.”
Number Four – It’s super easy to suggest things to people. This shocked me. One time Scott Adams mentioned that in a line at a copier, if you have to make a copy, all you have to do is have a reason to jump the line. He suggested, “Hey, can I cut in front of you? I have to make a copy.” Note that making a copy is exactly what everyone else was doing, but the request, coupled with a reason, seemed to work. No matter how stupid the reason.
- Yes, there’s a reason you want ice cream.
- What, you thought that was impartial?
- “The Arctic will be ice free by 2013,” – Al Gore. Hmm. Trust me. Next time it really will be.
- Asking them to do you a small favor. Oddly, this creates a pattern where people are much more likely to do a big favor for you later. Oh, while you’re at it, hit the subscribe button. Don’t cost nothin’.
- Never trust a flatterer. I had a boss that, one month after he joined the company, wrote a performance review that would have made me think that I needed to apply for the job of Messiah. Except in my case it made me never trust him. I was right.
- Peer Pressure. People like to do what other people consider acceptable, since being socially acceptable is important. If everyone is doing it, well, I should, too. I went against the grain, and now Wal-Mart® insists that I wear pants from now on.
Number Five – The person proposing the bet may not have your best interest at heart. In the example above, I ended up getting a few beverages. The person involved got an equal exchange. No one was ever mad – if they had been, I’d have told them to ignore the bet.
But.
I used the name “Mark” for a reason. It’s what conmen (ever notice that the Politically Correct Police don’t object to that one?) call the object of their scam. I’ve even been at carnivals where a guy running a game called out, “hey, Mark” to someone walking by to try to get them to break a balloon and win a poster of Gillian Anderson. Only five dollars a dart!
I wonder if the aliens believed in her?
There are probably a few other examples that I could bring up, but it’s late, and I have to go practice not singing. Bonus points if you can tell what two impersonations I did in third grade in the comments.
See, I told you this post would be awesome.
It’s a conspiracy theory that George did the thing he bragged about doing?
Ahh, England. You’ll only be in here once, right? Oh. More to come?
