“Theatricality and deception are powerful weapons, Alfred. It’s a good start.” – Batman Begins
Thankfully he wasn’t expecting the Spanish Inquisition.
I’m certain that few had any idea of how the Internet would change the world. Oh, sure, some did. In one of the zillion versions of Ender’s Game (or the never ending stream of sequels) Orson Scott Card wrote about the Internet, in the 1980s, I think. In his version, people could make carefully reasoned arguments and other people would listen to them and be swayed.
Ha! Instead we have Twitter® with its 280 character limit, and meme warfare.
I actually don’t mind meme warfare being the place where ideas are injected into society, primarily because the Right memes pretty well, and the Left can’t meme at all.
That is, of course, what the Left is worried about. When the Internet began to gain popularity in the mid-1990s, it was a Wild West. It was first created, page by page, by people who were passionate about something. The programming was easy, and the hardest thing was to get noticed, since the search engines and directories were rudimentary. I used at least three, depending on what I was searching for, because one was good for technical stuff, one was good for “normie” stuff, and the last one, as I recall, wasn’t good for much at all.
On the Internet, you can be whatever you want to be, so why do so many people pick “stupid”?
Then came the Media®. At first, they didn’t really know how to use it, so they’d just put their written stuff out there, since video would swamp most dial-up connections. But everyone knew it was going to be big, which is why AOL© merged with Time-Warner™ even though all AOL® presented was just a single way to get to the Internet.
But the problem for the Media™ and .GOV was that the Internet had shattered their ability to carefully script a single narrative. It had also destroyed their ability to memory hole or gloss over big stories. Now those passionate people could chronicle entire events that the .GOV would rather you forget, or, better yet, never even know about. The carefully crafted defamation of everyone who believed in something outside of the Approved Narrative as a Conspiracy Theorist began to crumble.
People say it’s a small world, but I know I certainly wouldn’t want to paint it. And in that small world where communication had drastically lowered the time for information to come out, and also made it harder for the information to be erased. The Genie of information, once out of the bottle, couldn’t be put back in.
Does anyone know what an ink blot test is? I Googled® it, but only found pictures of my parents yelling at me.
The Wild West continued. Google® had a corporate slogan of Don’t be Evil® and Amazon™ would sell most any book that was it was legal to sell. And the established Media© and .GOV still had no real understanding of how to control what people see and hear and remember. The Internet was built to be decentralized, and hard to control.
I think, from what I see so far that the strategy has been to do at least five things:
Throw Lots of Content Out
Oddly, even though the major news sources keep firing journalists, they keep making more stuff. What kind of stuff? Clickbait, really. Stories with little informational content, stories about celebrities, top 10 lists of best/worst/etc. (fill in the blank). These aren’t news – they’re entertainment. Heck, one browser I have on my phone has (it looks like) computer-generated compilations of posts from Reddit®. The idea is to distract. And if the algorithm is good enough, heck, maybe that person will forget what they were looking for in the first place.
Marginalize and Trivialize
This is one that’s carried on from the past. If I had written a post about MK-Ultra (where the CIA essentially acted like the worst possible mixture of Jeffrey Dahmer and the DMV) in the 1960s, it would have been dismissed as a “conspiracy theory” at best. The idea isn’t to contradict, it’s to hit the person making the accusation with personal attacks, and make it sound like they’re a nutcase. And when the facts come out? Minimize them – make them sound unimportant, “Oh, that tear gas we used at Waco? Well it may be flammable, but only in super-high concentrations. We won the war. Go back to sleep.”
So, Alex Jones was right again, eh?
Control Discussion
How many people that you interact with are . . . real?
I’ve recently gotten robocalls that are very sophisticated, so much so that they nearly get through the uncanny valley of sounding right. But what if the sound wasn’t an issue? In a Twitter® comment it isn’t. It is known that a significant percentage of Twitter® users are bots – programmed to interact. Why would anyone go to that level of trouble? Because they want to sell you something – an ideology, a candidate, or PEZ™. They’re also useful to make it seem like there’s a consensus.
People are wired as pack animals, and generally want to be a part of the group, to not be left out. Plus, a group of bots can drown out viewpoints and ideas and bury them in a sea of text. On a related note, how many conversations are taking place on the Internet that are nothing more than one bot talking to another?
Control Access
Most people come to this website either directly or from other blogs. The web search traffic I get is amazingly low – most days less than 3% of my traffic. That’s new. I used to get more traffic from search engines (20%+) but after July or so of 2020, Google™ shut the valve, and traffic dropped. Likewise, I know that this site is banned by corporations. Why? Maybe my ideas are considered to be . . . dangerous.
A related question is this: just how many website hits does Google® really have? I searched for Civil War Weather Report and noted I wasn’t on the first page. I jumped ahead to page 18. If you’ll note, on an earlier page, Google© claims that there are 34,800,000 results. But when you get to page 18, well, there are only 174 results. I know I’ve written nearly 40 Civil War Weather Reports. Funny that I didn’t see ‘em all in this list . . .
Note that Amazon®, which for a long time would not ban any legal book, now bans hundreds if not thousands of books merely because Amazon™ disagrees with their ideas.
Just Keep Lying
It seems to work for the FBI, Bill Clinton, and the CIA, so why not expand it to the Media®? That’s just what they do. These pictures will help illustrate the problem:
So, in the end, it has been established that the Media© wants to control you. The only remaining question so that we can put the pressure where it needs to be is this: who controls the Media™?