Category: Big Thoughts

So, if you watch The Matrix backwards, it’s just the story of a guy who quits drugs and gets a job.  (most memes as-found today)

Back in 1995, I think, I saw an editorial cartoon.  One was a picture of an American G.I. holding a dead child in 1945.  Next to it was an American G.I. holding a dead child in 1995.  The message was simple:  Americans needed to go and fight in a place that Americans couldn’t find on a map.  Bosnia?  Why was this a picture in a newspaper, trying to get me, John Wilder, to be on board attacking Serbians?

Why Serbians?  I mean, it sounded like an alien race of creatures that spent their lives curb surfing.

Something felt off – I think the only thing of value in the whole country was the last thirty Yugo™ transmissions.

And, I wasn’t wrong.  This was propaganda.  I (and the rest of America) was caught in a psychological operation, or psyops, a calculated effort to hijack my thoughts and bend my will.  About . . . Serbia.

Did you hear about the group in the Balkans who think the world started 6,000 years ago?  Croatianists.

Psyops, per the Army’s FM 3-05.301 (LINK), are “planned operations to convey selected information and indicators to . . . audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of governments, organizations, groups, and individuals.”

What’s that in language that is less like The Terminator® is talking?  It is the art of making me think what someone else wants, without me ever spotting the strings of the puppetmaster.

The story doesn’t start with Edward Bernays, but he’s a pretty convenient on-ramp for discussion.  Bernays gets that distinction because he, more than anyone else, is why the world feels like a scripted reality show.

I guess the bridge had a Twitter account, but it’s now suspended.

Born in 1891, this nephew of Sigmund Freud took his uncle’s insights into the human psyche and turned them into a weapon. In his 1928 book Propaganda, Bernays didn’t mince words: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.”

Translation?

The GloboLeftElites think Americans are too dumb to think for ourselves, so they’ll do it for you. Bernays called this “the engineering of consent,” and he was as good at it as a tick is at finding blood or as Zuck is at mining your soul with InstaFace™.  Take his 1929 “Torches of Freedom” stunt. To sell more cigarettes, Bernays paid fashionable women to light up during New York’s Easter parade, framing smoking as a feminist rebellion against stuffy norms.  The result?

The media ate it up, women started puffing, and tobacco companies doubled their market.  Women?  They traded motherhood and bras for Camels™ and lung cancer.

Bernays didn’t stop at commerce.

I sometimes wear a tinfoil hat.  I’m not nuts, it just makes it more interesting when I stick my head in the microwave.

In the 1950s, he worked with the CIA to paint Guatemala’s elected government as a communist menace (true, they president was buds with Castro later), justifying putting pressure on the president to resign.  He did, and United Fruit Company (a story for another time) got Guatemala back into their orbit.  Bernays proved that by tapping into the primal emotions of fear, desire, and identity, anything could be sold, be it a product, a war, or a worldview.

Bernays’ playbook became the blueprint for government and corporate psyops and I could spend a book describing them, but ain’t nobody got that kind of time this morning.  But one thing is clear:  psyops are cheap and effective.  Thankfully, we abandoned the use of such technology.

Whoops.  Guess not.

Here 2025, and psyops have gone high-tech and are used more than ever.  The core, though, remains Bernays’ emotional manipulation.  Here’s how they work now:

• Framing and Narrative Control:  Words shape reality.  Calling illegal aliens “undocumented workers” or “asylum seekers” turns lawbreakers into victims.  Meanwhile, people who just want to live in their own country without unending streams of infinity third-worlders are smeared as “racists.”  Whoops.  Guess that word doesn’t have the power it did even two years ago.  This is also why control of every platform is important to them.  Just one kid saying that the emperor is nekkid is enough to bring the whole charade down.

I sometimes can’t tell which psyop is more fun to watch.

• Emotional Manipulation:  Fear and identity are big guns.  During COVID, “flatten the curve” and “trust the science” were hammered into us day after day, justifying lockdowns and mandates and a not-vaccine while dissenters were silenced and fired.  On race, media amplifies the “man bites dog” rarity of white-on-black violence to stoke division, ignoring the reality that the violence is almost all one-way.  Emotional manipulation was also that editorial making me feel sad for dead kids in a place I’ve never heard of.
• Social Media Amplification:  Algorithms on all social media are designed to boost outrage because clicks mean cash for Zuck.  Bots and influencers push phrases like Black Lives Matter, making manufactured narratives feel organic.
• Astroturfing: Fake grassroots movements, like funded protests or viral campaigns, create the illusion of public consensus.  Remember the 2020 “defund the police” push?  It looked spontaneous but was backed by big money, just like the “no kings” protest against Trump.  There really isn’t a group supporting it, it’s a cause in search of supporters.
• Gaslighting: The ultimate mind-screw, telling us what we see isn’t real.  Worried about illegal immigration’s strain on schools or hospitals?  We’re “xenophobic.”  Notice crime spikes in certain areas or that moslems are pretty rape-y?  We’re “bigoted.”  The goal? Make us doubt our own eyes, believe that no one else thinks the same way that we do.

Psyops in Action:  Race and Immigration

The American public is a prime target, especially on race and illegal immigration, where psyops fuel division and push GloboLeftElite agendas.  After George Floyd’s overdose in 2020, the media ran a relentless campaign framing police as systematically racist.  Every white-cop-on-black-suspect incident became proof of a grand conspiracy, while DOJ reports (like the 2014 Ferguson findings clearing Officer Darren Wilson) were buried.

The result?

I get the creeps because it seems like Sting is still watching every breath I take. (my meme)

Riots, “defund the police” mania, and corporations tripping over themselves to push DEI policies that pit races against each other. It’s Bernays 101: amplify emotion, ignore facts, and, in this case, watch society fracture because it’s always easier to destroy than to build.

Illegal immigration is another psyops goldmine.

Since the 2021 border surge, outlets like CNN and MSNBC have framed illegal immigrants as “migrants” fleeing persecution, spotlighting tear-jerking stories of families while ignoring the stunningly high costs that these people bring to our country.

Crime stats, like DHS reports showing 66% of released detainees reoffend, are swept under the rug.  Ignore that diseases that were eradicated are again showing up in our country.

The narrative?  Open borders are humane, and anyone who disagrees hates brown people.  This isn’t an accident.  This is a deliberate push to erode national sovereignty, weaken cultural cohesion, and make Americans feel guilty for wanting secure borders.

COVID was a masterclass in psyops too, as was the January 6 “Insurrection” and a thousand other public lies meant to manipulate you.  But never forget those who are in full service of the Lie:  The Court Jesters of the GloboLeftElite.

The Capitol was in less danger on January 6 than it was during the revolution scenes from the D.C. production of Lés Misérables.

Jon Stewart and John Oliver, among many others, are the smirking faces of psyops disguised as comedy. Stewart, helming The Daily Show from 1999 to 2015, and Oliver, with Last Week Tonight since 2014, aren’t just entertainers (and it’s arguable that they’re even entertaining).  Nope.

They’re narrative enforcers peddling DEI with a laugh track.  Their weapon?  Humor that makes their audience feel smart and superior while feeding them a script of what the Narrative wants them to believe.

Their techniques are pure Bernays:

• Selective Framing: Stewart’s 2010 Tea Party takedowns painted fiscal conservatives as racist rubes, ignoring their legitimate gripes about government bloat.  Oliver’s 2020 border segments framed ICE as heartless, glossing over data like the millions of illegals flooding over the border.
• Ridicule as Persuasion:  Mockery is their hammer. Stewart’s smirks and Oliver’s exasperated sighs make conservative ideas:  border walls, voter ID, traditional values seem absurd to their hand-picked audiences. Laughter shuts down critical thinking:  nobody argues with a punchline.
• Moral Superiority: Both position themselves as the voice of reason. Oliver’s 2021 “critical race theory” bit dismissed critics as clueless, never engaging their actual concerns about divisive curriculums.  Stewart’s post-Ferguson rants leaned on emotion over evidence, amplifying the “systemic racism” narrative while ignoring the exoneration of the cop that shot the “gentle giant” that had just roughed up a convenience store clerk.

Their impact is insidious.  By blending humor with half-truths, they make progressive dogma feel like common sense.  Their audiences are urban, educated, and often young, who walk away feeling informed, not manipulated.  But it’s psyops all the same:  control the frame, mock the dissenters, and let laughter do the rest.  The GloboLeft couldn’t ask for better foot soldiers.

Seeing this is half the battle.  The other half is reflection.  Psyops work best when they’re fast and jump out at you unexpectedly, like that editorial cartoon did decades ago.  I remember it because it was effective at emotional manipulation, but when I realized that I had no idea what a Serb ate for lunch or if Bosnians wore special hats while they ate PEZ® I came to the conclusion that my opinion on the subject was the product.  I was meant to be mad at one side or the other, but, thankfully, I had no idea which side I was supposed to be mad at.

Does throwing the discus make you want to hurl? (my meme)

What I try to do now is to ask myself:  what are they trying to make me feel?  Why?  Why should I care about Ukraine?  I thought about it and did some research, and, made the conscious decision that I don’t care about Ukraine unless someone is asking me to pay for it or unless it’s the source huge corruption.

It is?  Well let’s stop paying for it and let’s arrest and try those who were paid off.  Simple.

The GloboLeftElite’s goals are at least partially clear:  they want a borderless, divided America, where the people are too scared, guilty, or distracted to fight back.

We don’t have to play along.  Question everything.  Dig for primary sources.

Be careful what you feed your head.

And if something connects in a particularly emotional way, ask yourself:  why should I care?

Then make your own choice, and if you’re lucky, you might get your hands on some cherry Yugo® transmissions.  I mean, if you have goats to trade because I’m not sure they use money.