Bud Light: “You Never Go Full Bud Light.” Ben And Jerry’s: “Hold My Beer.”

“Lt. Uhura, you’ve interrupted my song. I’m sorry, but there’ll be no ice cream for you tonight.” – Star Trek, TOS

I hear that they’re going to release their famous, “Everyone I don’t like is Hitler” flavor.

I think I might have had Ben & Jerry’s® ice cream once, probably 20 years or more ago.  It was not especially memorable.  I think the flavor was something like, Kill Those Who Worship Jesus Crunch, but I sure couldn’t taste the hate.  It was more of a pistachio flavor.

I can certainly remember the first company that I said, “I’m not going to buy your stuff because you hate me”, and that was Levi Strauss & Co.© products, including anything made by Dockers™.  Why?  They committed to the abolition of private gun ownership sometime in the 1990s or early 2000s.  Although I hadn’t heard the phrase BFYTW, it was my BFYTW moment.  I resolved to not buy things from people who hated me.

Sadly, Levi’s® is still in business.

On Monday, I wrote about the Frankfurt School, a dedicated group of commies that dedicated their lives to destroying all that is good and wholesome in the world in order to replace it with soulless communism.  I imagine they were great at parties.  Monday’s post, rather, was about how there was a continual attack on the people of the West about their history.

The funny thing about being exposed to the idea that there are a group of people that hate America and all it stood for is that their power diminishes.  Yeah, subtle propaganda still works even when you know about it, but in 2023 the propaganda is so unsubtle as to be confused with a Brawndo® ad.

It’s got what plants crave:  it’s got electrolytes.

You can’t unsee the propaganda.  And, you’re soaking in that propaganda.  Here’s the latest two minutes hate, delivered right on time for your 4th of July pleasure by Ben & Jerry’s™:

Ben and Jerry saw an ice cream truck in their neighborhood and ran it down.  “What do you guys want?”  “Nothing, we just wanted to tell you we’re vegan.”

Yeah, you read that right.  They just Bug Lighted® themselves.  They were trying to

I wandered over to the Twitter® comment section on this, and it was bloodier than people being stuck between Hunter Biden and a pile of cocaine.  It was worse than that, even after you factor in the mass of venereal diseases that must be the only things holding Hunter’s underwear together.  After looking through them at length, I found zero comments supporting whatever Leftist social media genius that they left with the password on July 3.

But social media from large conglomerates like Unilever®, which owns Ben & Jerry’s©, don’t do anything that isn’t planned.  Bud Light’s® problems aren’t the result of some crazy person acting on their own.  And Ben & Jerry™ intended this.

The virtue signal Ben & Jerry® was trying to light was one where Mount Rushmore would be given back to the American Indians that owned it.  Of course, the American Indians who owned it killed a batch of previous American Indians to take it, and since the place around Mount Rushmore isn’t exactly the garden spot of the world, they were kicked out of a much nicer place.

It warmed my heart that some nice person asked the most relevant question:  “Hey, Ben & Jerry’s®, why don’t you start?”

To me it’s like what I want to say to the government when they want me to give up my guns.  “You first.”

The amazing part to me is that this has nothing at all to do with ice cream.  It’s about projecting the woke values of a company owned by faceless corporate overlords to erase the history of the United States.  It has nothing to do with ice cream, and everything to do with an agenda.  After you see it, you can’t unsee it.  I’ll just re-print the relevant Stonetoss:

Burgers?

Ben & Jerry’s©, and, by proxy their corporate overlords are selling hate.  The hate?  Against you.  To be clear, this should come as a zero surprise since Ben & Jerry® hate you and want to erase you and your forefathers from history because you’re inconvenient to a business model that wants to sell only to nupeeple who are perfect economic units.

Heck, if they’re bored, they’ll remove American Indians from their products just to make nupeeple:

Is Land O’ Lakes® saying, “Keep the land, get rid of the Indians”?

Me?  I’m hoping that Ben & Jerry’s® becomes Been Gone & Jerry’s©, an out of business ice cream company that was put out of business because it hated its customers and the country that made it.  Then they can have Wilder Ice Cream©.  Maybe I’ll make a flavor called Been Gone & Jerry’s™.  That one gets most of its flavor from vanilla and me taking pleasure from Ben & Jerry’s® failing.

Author: John

Nobel-Prize Winning, MacArthur Genius Grant Near Recipient writing to you regularly about Fitness, Wealth, and Wisdom - How to be happy and how to be healthy. Oh, and rich.

29 thoughts on “Bud Light: “You Never Go Full Bud Light.” Ben And Jerry’s: “Hold My Beer.””

  1. I grew up in Cleveland, Tennessee which was ground zero for displacing the Cherokee and putting them on the Trail of Tears to Oklahoma. There is a beautiful natural spring site there now called Red Clay State Park that was sacred to the Cherokee and their last site of tribal government in the 1830s. They were displaced by Scots-Irish and their descendants (including me) that were themselves displaced from the English-Scottish border area to America as losers in the three-hundred years of the so-called Border Reiver Wars.

    https://www.historic-uk.com/HistoryUK/HistoryofScotland/The-Border-Reivers/

    My direct ancestor from this time was John Robson (a losing clan specifically mentioned in the article above) who came to America in 1675 and made a good life for himself. His offspring, after displacing Indians in North Carolina and Tennessee, ultimately ended up just writing snarky blog comments like this one. Sadly, Ben and Jerry are not advocating for anybody in Scotland to give me back a nice plot of land by a gently flowing creek…

    The Borg have it right, assimilation is the only way diversity can work. That’s what the 4th of July Independence Day holiday is supposed to celebrate – we all gather, whatever our past and history, and eat hot dogs under fireworks as proud Americans. But when the metaphor changes from melting pot to tossed salad, and the tomatoes and carrot shavings and radish slices start rebelling against the lettuce…you get the mess we have today.

    https://sites.psu.edu/ajwcivicissues/2019/01/21/melting-pot-or-salad-bowl/

    There’s no good way out of this mess, we’ve all just gotta muddle forward as best we can. I just don’t see that I’m going back to Scotland.

    1. I wonder if some of our kin broke bread together . . . you did notice the McWilders . . .

  2. Seriously, what don’t these busybody corporations not understand about the nature of business? You make ice cream, not policy. You sell razors, not ideology. You supply keggers, not manifestos.

    As for our celebrity elites, what makes you think your opinion carries any more weight than anyone else’s simply because you bounce a ball or read someone else’s lines in a movie script?

    Perhaps it is I who do not understand, but I thought that the profit motive trumped all in a free market economy. Ben & Jerry’s has to know that they are going to alienate a portion of their customer base with their virtue broadcasting, while not picking up any new fans for their stunning, brave stand. Is their bottom line so solid, their profits so excessive that they can afford to risk getting Bud Lit by choosing to die on such an unimportant hill?

    If I were in charge of B&Js I’d put out the new flavor of Let’s Go Brandon consisting of empty pint containers.

    1. BlackRock likes the ESG and the DEI, and likes those more than profits. And they have billions.

      1. I liked DEI back when Michael Waltrip and Dale Junior were the main drivers. ESG is prolly more like modern Noose-Car, where nobody wins.

  3. “I thought that the profit motive trumped all in a free market economy.”

    No, doing what you want so long as you stay in business trumps all in a free market economy. Since the left has captured our institutions, companies now feel that leftist virtue signaling, even at the expense of profits, trumps all. I also suspect that they don’t actually understand that they will lose profits.

  4. Ben & Jerry’s, just like Progressive insurance, was created specifically as a way to raise money for Leftist causes. They have always hated us. They will always hate us.

    Don’t give them your money.

      1. It’s in their very name. Hiding in plain sight. (Behind Flo.)

        How do you tell a leftist/vegan? They’ll tell you.

  5. I’d really like to see a list of the brands to not buy, along with the reason. I never bought any of B&J’s overpriced ice cream, and I can’t remember the last time that I wore Levi’s, but I might be accidently sending money to some other woke commies.

  6. Funny enough, like your decision in regard to Levi’s, my family stopped buying Ben & Jerry ice cream when they very publicly took an anti-gun stance.

  7. The highlight of my day has been that the map of Indian tribe names you included (from the tweet by Louie Fillet) shows there was a group in the NE of that area called the Cowasuck.

    How could I be so uneducated to not hear about the Cowasuck Indians? There could be legends upon legends, stories upon stories of the Cowasucks. All lost to history.

  8. I have not bought Ben and Jerry’s for years and am not likely to in the future.

    To your excellent point, if companies believe such things, they can lead by example. Not that I will purchase their product, but at least they will put their money where their words are.

  9. I can honestly say that i’ve never had a ‘Ben&Jerrys’.
    I was raised in East Texas on Blue Bell Buttered Pecan .
    Never saw the need to try anything else.

    1. Hehe, with Blue Bell, why would you need something else? I can only recall once or maybe twice. Again, not impressed.

      1. Lifelong Texan/Oklahoman here, fortunate enough to have both Blue Bell AND Braum’s everywhere I have lived. No other ice cream brands necessary.

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