“No, for God’s sake! You’ve got it all backwards! AIDS, the Ebola virus? On an evolutionary scale they are newborns. This virus walked the planet long before the dinosaurs.” – The X Files Movie (‘98)

Greta has made a real difference in electrical usage – every time she’s on the TV, I turn it off.
One of the more interesting ideas that I ran across was when I was first exposed to the idea of a meme. It’s really short for mimeme, which means “imitated thing”. Richard Dawkins described it as the idea that ideas would be faced with the same sort of pressures that biological entities face in the world – they either reproduce, or they die.
Regardless of how I feel about Dawkins’ other ideas, this one has always intrigued me, because it’s about the fundamental relationship between people and information and ideas. It’s the place where ideas propagate and are passed on.
Or not. An idea that’s passed on, lives. One that isn’t passed on, dies.

The doctor said I had Peekaboo virus. He said that sends most people to ICU.
Now, that really may not have any relationship with the truth of an idea. Let’s take a meme that has been artificially boosted to the point where it’s known by virtually everyone:
“Diversity is our strength.”
Well, not so much. It turns out that diversity is our diversity, but probably not our strength in that when you have a bunch of people living together that don’t share a common ethnicity, “social trust” drops. It turns out that if you want to live in a society with high trust, it’s probably more reasonable to say, “Diversity is our weakness”.
What about another great meme, this one from our Founding Fathers, “All men are created equal”.
My hairline would beg to differ.
Now if the meme had been, “All men have the same rights” I would have been right on board, and I think that was the original intent. But people are decidedly unequal. Some are short, some are tall. Some are smart, and some are Leftists. All men may have the same rights, but all men aren’t the same.

Why are all the corporations hiring female Equality Officers? They’re cheaper.
How about this one: “majority rules”?
That’s one I remember having been well drilled into the brains of fourth grade kids when I was one, typically when I lost the vote on the movie to watch in class. Why wouldn’t a bunch of fourth grade kids not want to watch Tommy?
But “majority rules” is a horrible way to run a society. Doubt me? Look around. The idea that has been the most stable (outside of Kim’s Best Korea Solution) has been a constitutional republic, not a democracy. But, hey, who needs a constitution when people might have bad thoughts? Majority rules is mob rule, and that defines the worst of us, a place where the passion of the moment takes over from the rights of all of us.
The ideas here are simple, and the phrases have an amazing lifespan even when they are observably false. There is a place for Truth, and it isn’t in a meme. Just as a virus doesn’t have to be virtuous, neither are ideas that are spread by memes. What they are though, is excellent persuasion material.

Oh, Garfield! And here I thought you just wanted to be Nermal.
But just like all people aren’t created equal, all memes aren’t created equal, either. One could make the argument that Trump’s victorious election in 2016 was partially due to fun memes. I’m sure that you saw some of them. Remember The Deplorables meme?
I’m sure Hillary would like to forget it.

Memes are often effective persuasion material, and effective propaganda, true or not. Advertising, for instance, is entirely made to try to create memes and pump them directly into the heads of consumers. How many ad jingles can you think of in the next sixty seconds? I’m lovin’ it®, and I’d be happy to give you Helping Hands™ to Bring Good Things To Life©.
It’s not a mistake that these are memorable.
The Internet has not made this better. In many ways, the websites (especially social media) are created to be addiction pumps by manipulating your emotions – and brain chemicals.
The good news is that we aren’t simply blank slates for corporations, government, and universities to imprint on, we have free will, and most importantly we get to choose what goes into our heads, what information we watch, and what thoughts we consume.
As Garfield® taught us, we aren’t immune to propaganda.
But realizing it’s there is the first step to understanding it, to taking a step back, and to evaluate what I think.

I asked my librarian if they had a book by Shakespeare. “Yes,” she replied. “Which one?” I asked. “William.”
Is that my thought? Did I put it there? Is it consistent with what I know? Is it consistent with the truth?
Is it consistent with the Truth?
When I think about just what a meme might be imitating, I keep coming around to the same idea: the Truth. And what is propaganda, but an idea imitating the Truth?













































































