“He knows too well how to manipulate the mob.” – Gladiator
I did know a 6’6” psychic who manipulated the stock market. He was a tall medium who shorts.
It’s rare that The Mrs. texts me an article, so rare that years go by between texts containing links. In this case, the article The Mrs. texted me was Rapid Onset Political Enlightenment, from Tablet® magazine (LINK). I’d never heard of the author, David Samuels, but it’s likely he’s never heard of me, either, so we were tied on that count.
The piece dives into how the mainstream machine seduced the American electorate and how normie voters finally snapped out of it. It’s looooong, and I’ve got a different spin on what broke the spell. This isn’t a review—it’s my take, sparked by Samuels’ fire.
So here we go – this isn’t so much a review, but rather a self-contained post inspired by Mr. Samuels’ article.
Mankind was once an oral civilization. The stories that we told were handed down from one mouth to another around campfires under the stars. The stories that came down are still spoken of, and remnants of that civilization remain in the names of stars with names so ancient we have no idea where they came from, like Canopus.
Over time, though, we invented writing because we needed to write down tax regulations, and for a time we became a literate civilization, with people moving far away from the preceding oral civilization. This had some pretty significant impacts, the biggest of which was the great increase of words available to the human vocabulary. In an oral civilization, each member of the tribe knows all (or almost all) of the words that exist in the language.
In a literate civilization, these words can be written down, and there is space for new words to be added that are beyond the capacity of the average dude to remember. Language got complex. That let us think bigger, and writing smashed space and time. A Greek could read about Alexander’s exploits in far Persia, and that same account would be available for centuries or even millennia if properly stored.
As a literate people, we produced many of the finest works of art, science, and literature in human history. Don’t forget, the Greeks and the Romans were similarly a literate society in the upper strata, and you can clearly see that when literate society devolved away, so did the culture and art it created.
Reading takes time. The average person’s reading speed is 200 to 250 words per minute, though obviously the complexity of the text and the complexity of the thoughts expressed can speed up or slow down the input rate.
Kim Jong Un is just like Dominos® Pizza – they can both deliver a crispy Hawaiian in less than 30 minutes.
Although watching television takes even more time (about 135 words per minute output) it requires far less effort than reading, so the person is much less engaged on a logical level, but the addition of pictures engages the person at an emotional level. Going further into the future, the Internet introduced the meme to common culture in around the year 2000.
The meme is an emotion laden image with a brief text around it to give context. It’s basically a cave painting along with the story that Uncle Grug wanted to tell.
Yes. 4000 years from cave painting to cave painting.
This really did revolutionize the way that people took in information. Gone were long articles with complex language, and back were literally the shortest bits of coherent thought, emotion and a short message. Guttenberg’s press was no match for iPhone® screens and Grumpy Cat.
I found an old Gutenberg Bible but had to throw it away. Some guy named Martin Luther had scribbled notes all over it.
This is a fundamental change in the way that information is given, and as we transition back from a literary to an oral culture, people actually think less, and think in less complex ways. There is an opening built upon this simplification for manipulation.
Of course, someone would use this change in information as a tool to manipulate public opinion just as the radio was used prior to World War II, as television was used in Vietnam, and as cable news was used by Bush I, Clinton, and Bush II for their manipulations. The Internet was the next iteration, and of course politicians would use it to create and disseminate propaganda on the largest and quickest scale in history. The first real person to use this immense power inherent in the ascendency of the social networks, Samuels maintains, was Obama.
Why Obama? The iPhone® really was the game changer when combined with social media. It made ideas shorter and self-contained, but also made them immediate with the advent of social media that wasn’t quite ripe when Bush II was president.
Obama created a machine that provided information. It pulsed. The idea was simple, and I’ve sketched it out a bit in another post but here it is in much deeper detail.
First – an event occurs. AP® or some other news outlet reports the facts. Now, if the facts don’t support the Narrative, they are brutally suppressed – they’re just not reported on. There was a mass murder where The Mrs. and I lived, and it was reported in the local papers and on the radio. It was horrific. Was it covered nationwide? No. When the family went to go visit my in-laws, they had not heard of this horrific mass murder at all even though they only lived 90 miles from the murders.
Why?
The killers were black and the victims were white. They couldn’t cover up the mass murder locally, but nationally? They shut it down. Even regionally all reporting was shut down, because this didn’t fit the erroneous idea that only white people were serial killers.
This event may be a real story, or something manipulated to be a story – it’s here that Non-Governmental Organizations (NGOs) stage events that “make news” or are magnified. Think about the George Floyd death as one such event.
If you found out your wife wanted to dissect people from Southeast Asia, would you cut Thais with her?
Second – that event is interpreted in a way that fits with the Narrative. Events which are at odds with the Narrative are suppressed. The central clearing house is generally the New York Times, which uses experts from various NGOs and “think tanks” to further refine how the event fits the Narrative. The prestige of the experts of the various NGOs are validated because they’re respected by people from . . . other NGOs.
Words like ‘false’ and ‘baseless’ tag stories—‘baseless mRNA vaccine injury claims’ or ‘false vote fraud accusations’—to smother anything off-Narrative. The idea of an impartial news media is dead, and now j-schools are teaching young reporters that they should be activists as well as reporters. I’d bet that the NGOs are part of making those suggestions.
The secret sauce in this step is based on David Axelrod’s strategy of making people change their opinion based upon convincing people to act based on how they wanted to be seen by others. In essence, the entire GloboLeftistElite strategy is based on virtue signaling.
Who does this work most stunningly well on? Unmarried white women, hard-core leftists, and people not paying attention much to politics. These are clearly shown in the exit polls, and a study I read on virtue signaling point out that: women virtue signal because that’s a core part of what they generally do – group membership is absolutely a survival mechanism for women. Hard core leftists are often atheists, and their morality is, shall we say, often fluid. Finally, people not paying attention want to be thought of as having a good reputation, so virtue signaling is a cheap way to maintain that reputation.
Third – media outlets report the interpreted event out – the bigger the event, the harder the push. The Late Night TV Funny Joke Men like Colbert and Kimmel join on. The message is slickly packaged, but the language is the same from everyone. How did the words “Russian Asset” get in everyone’s mouth at the exact same time?
It’s simple. They read the memo.
Fourth – repeat and grow the Narrative to make sure it remains an accepted fact to the targets being manipulated. Note, that the Narrative doesn’t have to be internally consistent. For instance, we must utterly cater to racial differences. But there are no races. We must also respect the rights of women. Oh, and a woman is absolutely anyone who says they’re a woman.
What comprises the Narrative is less important than that it serve the purpose of the moment. The Narrative changes over time: free speech was the stated goal of the GloboLeftElite in the early 1970s, but now free speech must be controlled.
That control of speech? That’s the last part of the process.
Fifth – deplatform anyone who tries to tell any story that is counter to the Narrative.
Silicon Valley was, at least in its early days, a libertarian enterprise. The entire industry was about conquering a space where there weren’t any rules. To the extent that libertarians identify with a major political party, it’s generally the Right since the Right typically wants fewer rules.
In 2012, however, the maturing industry was taken in by the GloboLeft and bought into the Narrative. When Trump was elected, they became part of the machine.
The Narrative is a very fragile thing, and since it’s fragile, the one thing it can’t stand is scrutiny. One of the wonderful things that the Internet allowed early on were comments sections. Comment sections are wonderful because they often add more information to a news story, and give a direct voice to the readers impacted by the news.
That’s intolerable. So, comment sections have to go.
Do sardines think submarines are just cans of people?
It then moved into Twitter™. Anyone not expressing opinions against the Narrative or any component thereof would be banned. Question the safety of mRNA? Banned. Question the official story of the origin of COVID? Banned. Question the 2020 election results? Banned. Show information from Hunter Biden’s laptop? Banned.
On the laptop, they even got 51 former U.S. intelligence officials to say that Russia did it.
Then, Twitter© even banned the sitting president of the United States. Reddit© is still (in 2025!) banning communities where badthink takes place.
To quote the Tablet article, this “structure is neither modern nor conservative,” but . . .
“Rather it is totalitarian in its essence, a device for getting people to act against their beliefs by substituting new and better beliefs through the top-down controlled and leveraged application of social pressure, which among other things eliminates the position of the spectator. The integrity of the individual is violated in order to further the superior interests of the superego of humanity, the party, which knows which beliefs are right and which are wrong.”
Elon broke the machine by allowing actual free speech on X®, and cleared the way for Trump’s landslide.
Why did he do it? Was it power? Was it the best way to get to Mars? Regardless, the illusion of the machine is toast.
How? The machine made people believe things that were silly. The machine fed people silly crap —‘men in dresses are women’—and now they’re pretending they never bought it. Memes laid it bare: short, sharp, and too raw for the Narrative’s lies. Once fooled, at least some normies question everything now. That’s good.
A large part of the machine being broken now is that Trump is moving too fast for the machine to cope with his initiatives, and he’s throwing in ragebait to drive the GloboLeft conformity persuasion machine crazy. On offensive, Trump is moving so fast that they can’t initiate the second phase listed above to drive people to conformity.
Maybe next year Trump will rename it to Sea Seῆor.
Besides, X® is now close to indistinguishable from /pol/ in the ability to share almost any opinion again. I don’t know if it’s entirely the algorithm, but when I see a GloboLeftist try to advance the Narrative on X©, the responses with Narrative-breaking comments is immediate and utterly complete. Spin no longer works and the conformity persuasion machine is stuck because it’s clogged with Greenland Redwhiteandblueland and the Gulf of America, both of which are perfectly tuned to drive GloboLeftists nuts.
The conformity persuasion machine is broken, not destroyed. Destroying it entirely would require destroying the government/think tank/NGO complex, which Trump is working on. Likewise, the media is sick and since the Internet has destroyed a lot of its revenue, and X™ really is the biggest news aggregator on the planet. When an event happens, I go to X® now to find out what’s going on.
Unless The Mrs. texts me about it. And, I wonder if people in the distant future will look from the City of Musk on Mars into the night sky and wonder why one of the moons of Mars is named Trump?
