How To Spot Propaganda

“PBS, the propaganda wing of Bill and Melinda Gates.” – The Office

Okay, and what does anyone do with two new “tote bags” every year?  How many objects do you need to tote?

This is a repost . . . oddly enough, exactly the same time last year I had similar thoughts to the post I was working on, and at 2 AM it made more sense to repost this one than finish the new one.  

I used to listen to National Public Radio® (NPR™) on the way to work.  Sure, I like music, but the local radio stations are simply horrible.  NPR© had a good mix of news and information.  Of course it was left-leaning:  it’s in the name – “Public” radio – and at least 55% comes from reliably liberal sources like universities, foundations, the Corporation for Public Broadcasting™, and Fedgov.  But it was left-leaning in the “Kinda Feminist Grandma Who Just Didn’t Want To Be Called Sweetie At Work” way, and not in the “All Who Oppose Us Will Be Re-Educated or Shot for Comrade Sanders” way.

Listening to them wasn’t new for me – I’d done so during the latter part of the years when W was president, and during many of the Obama years.  There was a detectable liberal bias, which was understandable given that they have trouble with the capitalist system.  Why, one time when I was tending bar, an anthropologist, a philosopher, and a journalist walked in.  I said, “Hey, Brad.  Still no job?”

Arizona State University and Texas A&M recently did a study about bias in journalism and found that 4.4% of financial journalists described themselves as “somewhat or very” conservative.  The totals for those that identified as “somewhat or very” liberal?  58.5%.  If you wondered why the journalists were crying on election night back in November of 2016, this is it.

Journalists are lefties, and they’re surrounded by other lefties, and probably don’t even know anyone who would claim to be on the Right.  And those in the study were only financial journalists, who one would expect to be somewhat more “conservative” than journalists as a whole since they could probably do basic addition.

I guess I was fine listening to NPR© because I felt I was good at filtering out the bias that I heard.  A lot of news is just facts, and listening to NPR™ was good because I liked to get a second version of the news – and sometimes the stories that NPR® brought up were utterly different than I’d see on my regular run around the web.  It was nice having the variety.

The decision to stop listening to NPR© was gradual, but I certainly remember the first big day that led me down this path – it was August 2, 2016 when then-candidate Trump was giving a speech at a rally.  A woman had a baby at the rally, and the baby cried.  Trump said, “Don’t worry about it, you know?  It’s young and beautiful and healthy, and that’s what we want.”

Not too much later on in that same rally, the baby cried again.  If you watch the video, it’s hilarious – Trump says, “Actually, I was only kidding, you can get the baby out of here.”  You can clearly hear in his voice he’s kidding.  In reality, anyone who wasn’t looking for something, anything to smear Trump would have heard the joke.  You can watch the video – NPR© did put it up (LINK).  But when the story was read on air?  “Trump Hates Babies And Wants To Deport All Of Them, Probably to Mars.”

But, Unlikely Voice of Reason, Washington Post® (LINK) came to the rescue with this quote:  She [the mother – J.W.] said that she decided to leave the auditorium on her own because “it’s the considerate thing to do for others around, trying to listen or for those presenting,” adding that “it was blatantly obvious he was joking.”

Who would write and report a story like that?  A deranged person.  A person looking for something, anything to hang on Trump.  It was pure propaganda, but a clumsy sort of propaganda that only someone who had it in for Trump would report.

Rumor has it that if Bernie Sanders sees his shadow on Groundhog Day, he’ll avoid the Clintons for six more weeks.

That was the first strike – and several more went by, and I found that I simply could no longer stand listening to the distortions popping out of NPR™.  I doubt that NPR© is better now, but even if they were, why would I bother?  I have a better cell phone now and listen to podcasts on the drive to work.

In a one-dimensional world, I’d still have the choice of NPR® or the local rock DJ telling really stupid stories about their fart collection or I could spend the drive time listening to a CD.  But we now have access to a vast array of news, so if you go poking and prodding, you can debunk the propaganda if you smell it.  And, boy, there’s plenty left.  It’s gone beyond distortions to become propaganda.

That’s Biddle in the middle with the fiddle near the griddle while his puppy has a piddle.

The power in propaganda is in creating a common worldview.  It’s herding.  If everyone believes the same thing, then why argue about facts?  And that’s also the danger of propaganda.  One of the early propaganda theorists (besides, of course, Edward Bernays) was William Biddle, member of the Minbari Hair Club for Men© pictured above.  Biddle’s ideas on how to make propaganda work include:

• Rely on emotions, never argue.  Almost all decisions, no matter how rational we think we are, are based on emotion.  Every single actual transformative change in our lives is built on emotion.  The Mrs. recently emailed me pictures of our first date, but I couldn’t open them.  I guess I have trouble with emotional attachments.
• Cast propaganda into the pattern of “we” versus an “enemy”. This is derived, at least in part, from emotions.  Everyone has a fear of the other, of those that aren’t like them.  If the Left didn’t have an enemy, it would have to manufacture one to make propaganda work.  And if I am president, we will arm all our troops with acid to destroy the enemy base.
• Direct suggestion through using repetition in slogans or phrases. Simple phrases, repeated often, replace the truth.  “I like Ike.”  You may or may not like Eisenhower, but it’s easy to say, easy to remember, and easy to repeat.  If Biddle were lecturing in 2020, I’m sure he’d understand the power of memes in driving public viewpoint.  But if Biddle were speaking to you in 2020, you’d probably be horrified because a corpse dead for 47 years makes a terrible lecturer and often stutters.

Morgan Freeman:  Today Chester learned that chanting “U-S-A” at the illegal alien march was a mistake.

• Reach groups as well as individuals. Getting individuals to agree is easy, but why convert people retail when you get more going wholesale?  Thankfully, I can dress differently so I can look like everyone else.
• Indirectly appealing to emotion through cloaking propaganda as entertainment or news media coverage. I had a friend – I know, crazy, right? – who would never directly try to convince upper management of anything.  He’d leave clues – breadcrumbs – so that upper management would come to the right conclusion, his conclusion, without him stating his conclusion directly.  But there certainly isn’t a reason that Thor™ is going to be replaced by a woman, is there?
• Biddle emphasized the importance of the propagandist being hidden when conveying their messages. If the Left thought that Trump wanted them to eat vegetables, half the vegans in the United States would go on a full-carnivore diet and begin stalking cows.  If you’re trying to do propaganda, don’t mix the message with the messenger.

And after PETA armed the Cows, this happened.

What Biddle missed was herding.  As opinions change, people must be herded to follow the new opinion – outliers must be ruthlessly outcast.  The pleasant part for propagandists is that people will tend to self police.  You’ve probably heard that crabs stuck in a bucket trying to get out will pull any crab that gets out back into the bucket with them.  I have no idea if crabs do that, because my relationship with crabs involves steam, fancy vice grips, and a cup filled with liquid butter.

Kim Jong Un loves Stephen King books – he’s a fearless reader.

Stephen King only wishes that he was stuck with crabs.  Wait, that came out wrong.  Anyway, Mr. King made the epic error of arguing that with his votes for the Oscars®, that diversity didn’t matter, only quality.  In any universe where rational people discuss things, that’s an entirely reasonable statement.  But in Hollywood©?  Not a chance (LINK).   If Twitter™ could burn people at the stake, it would be very warm in Mr. King’s house tonight.

And if they only reported it on NPR®?  I’d never hear it.  Unless it was during pledge drive.  Why is it always pledge drive?